Taipei, 30 July 2015 – ZALORA, Asia’s online fashion destination, has announced their entry to Taiwan’s fashion e-commerce market. With close to 100 brands initially offered, ZALORA will offer fashion consumers in Taiwan the best high street fashion brands in one website. Brands such as Burton Menswear, Dorothy Perkins, Finery London, New Look, River Island, Miss Selfridge, and ZALORA’s eponymous label are exclusively distributed in Taiwan by ZALORA.
ZALORA has become an online fashion powerhouse in the region in the span of three short years since its inception, with a presence in Singapore, Hong Kong, Malaysia, Brunei, Indonesia, Vietnam, Thailand, and the Philippines, building a strong online and mobile presence in the markets they cover. ZALORA invested early in forming strong local teams that understand the local nuances in each market, ensuring that their campaigns appeal to local psyches, deliveries can be done quickly, and new products can go live in the shortest possible time.
Taiwan’s e-commerce market is growing at a significantly rapid pace, driven mostly by high internet penetration and widespread smartphone use among consumers. Taiwan’s e-commerce sector enjoys an annual estimated growth between 10-20% and their online retail space is projected to outperform traditional retail stores, by taking in more than 50% of the estimated share of Taiwan’s billion dollar retail sector. Clothes and accessories are the most popular product category among online shoppers in this market.
Mr Giulio Xiloyannis, Managing Director of ZALORA Taiwan shared, “ZALORA is a perfect fit for Taiwanese consumers as they favour variety of options, affordability and convenience when they look for their next fashion must-haves. We offer the best high street fashion brands at great prices delivered conveniently to customers’ doorsteps – a perfect match to what consumers are looking for.”
ZALORA Taiwan offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering 30-day free returns, free delivery over a minimum purchase, and multiple payment methods including cash-on-delivery. ZALORA Group’s co-CEO, Mr Michele Ferrario adds, “We are excited to be in Taiwan and contribute to changing the way people shop fashion in this market. Our company is founded on customer-centric principles and we continuously strive to give consumers the best online shopping experience possible. We’ve made strides in making it easier for customers to return items and improve delivery speeds. We also provided different touch points for customers to search and purchase their fashion products, adapting to their increasingly mobile lifestyle.”
In celebration of ZALORA Taiwan’s opening, customers in Taiwan will enjoy free delivery of their items across Taiwan.
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